Landing Page Optimizations, PPC A/B Testing Models, Lead Gen Funnels…
Forget all of them!
The real digital marketing strategies that deliver results are the ones that no agency will tell you about.
Why do you ask?
Well because they do not deserve the high commission rates and insane amounts of hours that agencies are going to bill you for.
As a business, you want to go for cost-effective strategies, targeted to your audiences, and deliver results. Right?
These objectives can be easily fulfilled by a set of digital marketing strategies that are not talked about that often.
In this resource article, we are going to discuss the top seven underrated digital marketing strategies that you need to start pursuing right now.
If you are a small business owner or looking after marketing activities, this article is for you.
Know the difference between HTTP vs HTTPS.
List of the Top 7 Underrated Digital Marketing Strategies to pursue right now
1. Blogging with a Defined SEO Goal in mind-
Yes, blogging. This is the digital marketing strategy that will help you rank your blog pages, build your brand authority and drive traffic.
Black-Owned marketing company points out that blogging is the long-term insurance for their digital marketing success. It is far easier to rank a blog page than a product or service page.
With a digital audience who is more aware than ever, pushing product promotions down their throat might not be the best option.
You need to work with your agency and request them to actively work on your website’s resource section. Trust us, this will deliver results.
2. Target Featured Snippets to Improve CTRs, Ranking and Organic Search-
There is always an easy way to rank your content and website and a tough one. The easy way is to explore options as featured snippets and take your agency to town with them.
Google loves featured snippets that are able to offer a question-answer-based solution. It pulls them up organically from search and shows them in the number one position.
As a business, you need to look at intelligent ways of creating featured snippets for your brand. Data suggests that featured snippets have a CTR of more than 8%.
They are also invaluable in improving organic sessions on your website, driving traffic, and boosting engagement rates. If you are not doing featured snippets, you are losing out on a lot.
3. Engage Aggressively on Forums, Communities, and Chat Rooms-
Everyone always says how you a brand should be present where its consumers are most active. However, in reality, brands and their digital marketing agencies tend to forget that audiences are most active on forum platforms, chat rooms, and communities.
This means that as a business, you need to identify platforms like Question Hub, Quora, Reddit, Medium, Vocal Media, and others.
There are millions of your potential targets that are looking at finding answers to questions in your business niche. Your brand and its voice should be able to address their queries.
Show them the way, guide them with constructive information, and help them discover your brand as an authority voice in the domain.
4. Pursue One Social Media Platform but do it well-
As a business, you do not need to invest tons of resources in ensuring a presence on ten different social media platforms. This is by far the most common mistake businesses end up making.
Rather than spread out your resources thinly, choose one platform where you will be able to concentrate. This kind of approach suits small businesses and start-ups.
The key is to find a social platform where your audience hangs out and then create content to woo and engage them. This will help you establish authority and credibility in that niche.
When you have just one platform, you can spend and invest time in audience building, answering comments, and making the most out of it.
5. Email Marketing is your Best Friend (today, tomorrow, and forever)-
Do you know why agencies hate email marketing? It is simply a very unglamorous digital marketing strategy. Secondly, it requires a lot of work to get email marketing on point.
However, data suggests that email marketing is the number one ROI-delivering strategy in the world! Yup, you read that right. Email marketing needs to be the number one strategy that should be pursued by B2B businesses to improve digital performance.
Even if you are a B2C business, email marketing can help you create a formal and effective and communication channel with your customers.
You can share newsletters, discount offers, news of fresh stocks, etc. with them. Businesses need to pursue email marketing as it is free, cost-effective and promises fantastic results!
6. Creating Podcasts, Webinars, and engaging with Video Marketing-
The new digital consumer has been exposed to new forms of content online. Gone are those days when brands found it easy to make connections, win confidence and get money credited to their account.
Now the user wants to know more about the brans, and they want it to be done in meaningful ways.
One way to do the same is for a brand to be aggressive in terms of creating podcasts, holding online webinars, and creating videos. You do not need a video production team.
A good smartphone with a decent camera and some editing software will do the trick. The key is to feed audiences with forms and types of content that they want to consume.
7. Focus on User Generated Content (UGC) on Search and Social-
There is a dearth of authenticity in the online world. With increased emphasis on fabrication, businesses, even the best ones, have lost a ton of credibility.
One way of restoring that is to make UGC content, the center of your digital marketing strategies. The more you are able to show your customers using your products, sharing their reviews, and being ‘happy with your brand, you will be successful.
Litter your brand website and social media pages with UGC. Not only will it help make your customers feel like mini-celebrities and brand ambassadors, but it will also ensure that others who come to your pages feel encourages of engaging with your brand.
If you show respect, trust, and offer value to your customers, they will reward you back. It is as simple as that.
The Bottom Line
There is a reason some brands do so well in digital marketing with limited resources, while others invest a ton, and still lose their way. Make sure that you understand digital marketing as a process that suits your brand’s individual and specific needs. There is no need to follow a herd mentality and simply pump in money in strategies just because others are doing the same.
We hope that this article has been able to help point you in the right direction. If you want digital marketing to become complex and overwhelming it will become exactly that. If you want it to be simple, it can be that as well. If you have any doubts or require clarifications, on any of the points, do let us know in the comments below.
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