At Crossware we pride ourselves on being one of the best email signature branding companies that can be found out there. Our areas of specialty are Microsoft 365, Microsoft Exchange and HCL Domino. This article is targeted at those who may be wondering about the meaning of email signature branding. What is it and why is it important in the modern business setting?
What is a branded email?
A branded email is essentially an email that contains marks that identify it as having originated from within your company. The idea is that when a person receives and opens the email, there can be no doubting that it was produced by your company. In this regard, the email needs to contain your company’s symbols.
Why are brands important?
A brand, in general, can be viewed as the set of symbols that are associated with your business. Brands can be represented by a logo, a colour, an image or even a particular sound. The importance of branding is that it creates a high degree of association.
In fact, not only is your brand associated with your company, but the line between the two can become somewhat blurred. In many respects, your brand is your company. Should something go wrong with the brand, then there is a very high risk that the company will cease to exist.
Why is email branding important?
We have just been talking about branding in general. But why is branding important when it comes to company emails? There was a time not so long ago when people thought email and email marketing were doomed.
However, the power of emails in businesses remains as strong as ever. As a company, chances are high that you send out quite a number on a daily basis. Depending on the nature of your business, you could even send out thousands. An eCommerce company, as an example, usually sends out an email each time there is a purchase of a particular product or service.
In any case, branding is important in email marketing because it helps build awareness of your business. The aim is to make sure that your business becomes even more recognizable than it already is.
If one were to use the example of big companies like Amazon or Coca-Cola, their brands are well and truly cemented in people’s minds. That’s the kind of recognition that you can help achieve for your organization with email signature branding.
All business emails need to be professionally branded. There can be no two ways about it! This is where a company such as Crossware comes into play. We are one of the world’s leading email signature branding companies. Our services enable businesses to maintain email signatures across various platforms and for thousands of employees within an organization.
How to brand your email signature
So far in this article, we have defined email signature branding. We showed you that it is the use of your company’s symbols within the emails that are from your organization. The aim is to raise awareness about your business.
Please note that branding also needs to happen even for internal emails. It’s one good way of creating loyalty among your employees. Having said that, we now need to give a few guidelines on how to properly brand your email signature. When doing so, you should always have the following points in mind;
Include the following elements in your branded emails
Every email that is sent out from within your company should have the following;
- Your company name.
- Your company’s logo.
- The name of the employee sending the email.
- The title of the employee.
- Your website. Make sure that the link to your site is clickable.
- The company’s email address.
- Social media icons. Examples would be Facebook and Twitter icons.
Why are these elements important?
These elements are all representative of your brand. Most people make the mistake of thinking that the brand is the logo alone. That’s not the case. Your logo is important, yes, but it does nothing alone. That’s because branding is not just for the sake of it. It’s there to generate business and awareness. Links to your website and to your social media platforms, for example, can be used to generate leads.
Branded emails need to be professionally crafted
All emails bearing your brand need to be as professional looking as possible. Otherwise, they are going to end up doing you a disservice. In fact, branding can be a double-edged sword. It’s something that needs to be taken seriously. That’s the reason why major companies are so fiercely protective of their symbols.
This is where we, at Crossware, come in. We are one of the best companies for the creation of professionally branded email signatures. These signatures can be used by everyone within your organization, thus ensuring that there is uniformity. One of our goals is to create consistency across the board. With us, all your emails will be professionally branded.
Colours and Images are important
This is something to which we have already alluded. Branding is not only about the log. Every organization has colours through which it is recognized. These should be prominent in your branded emails.
It’s also likely that you will have images within your branded emails. These should be professional-quality images. Remember, your brand can do you harm if it’s not handled properly. Sending out emails with poor-quality logos, colours and images will have a negative impact on your overall impression.